Keep it above the fold

Jakob Nielsen again reiterates how important it is for web designers to consider the mythical page fold as a tried and true way to target users and gain their attention.

He shows that the first 800 pixels from the top of the page are the most important, with 300-400 pixels garnering the most viewing time. Users spent about 80% of their time above the 800 pixel mark and about 20% below it. The fold represents what a user sees without having to scroll down when viewing a web page. Continue reading Keep it above the fold