Keep it above the fold

Jakob Nielsen again reiterates how important it is for web designers to consider the mythical page fold as a tried and true way to target users and gain their attention.

He shows that the first 800 pixels from the top of the page are the most important, with 300-400 pixels garnering the most viewing time. Users spent about 80% of their time above the 800 pixel mark and about 20% below it. The fold represents what a user sees without having to scroll down when viewing a web page.


In the past it’s been discussed that the page fold doesn’t matter as much as it used to if a user is visually drawn to scroll…but Nielsen’s study is pretty straightforward. It proves that users are fairly quick to lose interest and if your website doesn’t have what they’re looking for they’ll quickly leave.

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